IMRE Sports Research: Sports Fans to Follow March Madness through Social Media on their Mobile Devices

Our March holiday is here once again: March Madness, where basketball loyalists and casual fans alike fill out brackets, participate in office pools, and root for schools they didn’t know existed to upset top seeds. For the second straight year, research by IMRE Sports studied the behavior of sports fans …

Superbowl Ad Recap: Did the Ladies Feel the Love?

Well, the water cooler reviews are officially in. Career Builder ad: funny. Honda CRV ad: nostalgic. Chrysler ad: polarizing. David Beckham for H&M ad: misunderstood (pun intended). My overall assessment, for the umpteenth year in a row? Predictable. For the hefty price tag of $3.5 million for 30 seconds of …

NASCAR Adds Gaming to Spice Up Social Strategy

Car Town Facebook NASCAR Sprint 1Race Menu e1321020125141 NASCAR Adds Gaming to Spice Up Social StrategyNASCAR is known for its strong presence in the social media community. With multiple Facebook and Twitter pages, NASCAR has been able to successfully segment and engage its 75 million fans through social networking. Many …

Sports Marketers Misguided Approached: What About the Ladies?

Sports Center was on last night. Again. When I asked my husband how Plaxico Burress could possibly be in Jets training camp when he was supposed to be in jail, he was kind of surprised that I even know that he signed with the team. Then I casually mentioned that …