May 10, 2012 09:00 AM
By Guest
Prince, Head and Wilson. These classic brands, printed on the rackets of legends, have signified tennis for decades. Until now.
Earlier this month, tennis racket mogul Prince Sports Inc. filed for bankruptcy protection under Chapter 11, with as much as $100 million in assets and debts.
The Bordentown, N.J.-based company cited increased competition and economic decline led to its financial troubles. It expects to be taken over by Authentic Brands Group (ABG)-Prince LLC, who will dissolve their debt.
And just like that, the iconic “P” painted across millions of rackets has suddenly lost its worth.
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Tags: andy roddick, babolat, Brand ROI, bryan brothers, head, kim clijsters, maria sharpova, prince, rafael nadal, Sports Marketing, tennis, tennis racket, wilson
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May 03, 2012 03:08 PM
By Meghann Malone
It started out very innocently about a year ago on the recommendation of my friend and fellow clotheshorse, Jen.
“Check out this new website,” she said. “It’s a fun way to pass time while fulfilling your love of clothes.”
So I did. Within a month, what started as a “fun way to pass time” in check-out lines and waiting rooms, had become a full-blown addiction.
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Tags: athletic apparel, Brand ROI, fashion, Female Fans, Pinterest, social marketing, sports
Posted in Brand ROI, Fan Engagement | No Comments »
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Apr 24, 2012 03:06 PM
By Guest
It used to be said that there were only 17,380 hockey fans in Philadelphia. That number is the exact capacity of the Spectrum, where the Flyers played for 29 years and won two Stanley Cup trophies.
That was the story for most American hockey cities. There was only a small, die-hard, niche of fans, while the majority of the masses ignored the sport. Always known as the fourth major professional sport in the United States (behind MLB, the NFL and the NBA), the National Hockey League has never had a problem with keeping their core fans involved…it was tapping into and engaging with non-hockey fans that proved difficult.
That hasn’t stopped the NHL for trying innovative techniques to garner attention from the non-hockey fan. Remember when the NHL debuted the glowing puck 15 years ago at the NHL All-Star Game? Designed to help casual fans follow the puck on the ice, the NHL and FOX inserted computer chips inside of the hockey puck so viewers could track the puck on the ice on television. The idea was a noble one: reducing the complexity of the game would equal a broader audience. The result was outrage by hockey purists who called the gimmick a distraction and led to the glowing puck’s quick demise.
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Tags: Hockey, NHL, playoffs, social marketing, Social Media, Stanley Cup
Posted in Fan Engagement, Sports Marketing | No Comments »
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Apr 18, 2012 12:51 PM
By Adam Streets
Throughout decades of modern Olympic tradition, corporate sponsorships have provided the pillars (pun intended) that supported this monumental event. While they have served as a financial benefactor, sponsors often contribute additional services, products, and technologies that are extremely valuable, if not necessary, for a successful and memorable affair. This relationship is mutually beneficial to these corporate sponsors, as the Olympics are a marketing opportunity sent from the Greek Gods themselves.
Since its Olympic debut in Beijing 2008, social marketing has become a staple in advertising for the event’s corporate sponsors. The upcoming summer Olympic games in London are positioned to engage the largest social audience to date, despite its presence in the past two Olympic games.
With the 2012 Summer Olympics just around the corner, there are some potentially awesome social marketing campaigns in the works for their corporate sponsors: McDonalds, Coca-Cola, Adidas, Panasonic, Acer, Atos, Dow, GE, Omega, Proctor & Gamble, Samsung, VISA, and Nike.
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Tags: Adidas, Brands, Coca-Cola, London Olympics, McDonalds, Olympics, social marketing, sponsorship, Visa
Posted in Brand ROI, Sports Marketing | 1 Comment »
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Apr 12, 2012 09:00 AM
By Stefen Lovelace
On Sunday evening, when Bubba Watson slipped on the iconic green Masters jacket, he had to know his whole life was about to change.
Always on the cusp of golf stardom, up unto that final 6-inch putt on Sunday, Bubba was a fan-favorite oozing with potential. After winning three tournaments in less than two years (The Travelers Championship, The Farmers Insurance Open and the Zurich Classic of New Orleans), Bubba had clearly shown the game was there. The question wasn’t “if” he’d win a major, but “when.”
Now that he’s broke through the ceiling of golf stardom, Bubba will be doing more than just appearing regularly in PGA TOUR tournament top-10s. Marketers are sure to see the 33-year-old American with the great nickname as a perfect spokesman.
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Tags: Bubba Watson, Golf, Masters, PGA TOUR, PING, Sponsorships, Sports Marketing
Posted in Brand ROI, Sports Marketing | No Comments »
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Apr 06, 2012 09:51 AM
By Marty Conway
Tags: Baltimore Orioles, Baseball, Comcast, Fox, Major League Baseball, NBC, opening day, Rogers Hornsby, Time Warner
Posted in Fan Engagement, Sports Marketing | No Comments »
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Mar 23, 2012 10:00 AM
By Andrea Cohen
Tags: Brands, CBS Sports, college basketball, Dove, LG, March Madness, Mobile Applications, NCAA, social marketing
Posted in Fan Engagement, Sports Marketing | No Comments »
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Mar 20, 2012 09:40 AM
By Guest
Tags: Atlanta Braves, Coca-Cola, Football, green, Lincoln Financial Field, NFL, NRG Energy, Philadelphia Eagles, Portland Trail Blazers, Rose Garden Arena, stadiums, sustainability
Posted in Brand ROI, Sports Marketing | No Comments »
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Mar 15, 2012 11:11 AM
By IMRE Sports Marketing
Our March holiday is here once again: March Madness, where basketball loyalists and casual fans alike fill out brackets, participate in office pools, and root for schools they didn’t know existed to upset top seeds. For the second straight year, research by IMRE Sports studied the behavior of sports fans using social media during the tournament.
Our poll found that more than one in five adult Americans (21 percent) who have a mobile device plan to use social media on their mobile devices to follow March Madness. We found out last year that there was opportunity to reach fans via social media, and that trend extends to mobile marketing as well.
Quick updates are what users plan to use their mobile phones, iPads and tablets for. Our research found that of those using social media on their mobile devices to follow March Madness:
- 69 percent will use it to check scores
- 43 percent will use it to follow their favorite team/college
- 40 percent will use it to follow and/or check their bracket
Last year we learned there was opportunity for sponsors to reach potential customers through social media, and that trend will continue with mobile users. Another interesting factor to consider is the female consumer.
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Tags: Basketball, college basketball, Female Fans, March Madness, mobile, NCAA, Social Media
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